Privacy Policy

Effective date: June 25, 2026 · Last updated: July 24, 2026

Midland Heating & Cooling ("we", "us", "our") respects your privacy. This policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to Midland Heating & Cooling's website and the services we provide in St. Louis Park, Minneapolis, and the surrounding Twin Cities metro. By using our website or services, you agree to the practices described here.

Information We Collect

Information you give us: your name, phone number, email, service address, and details about your request when you contact us, request service, apply for a job, or submit a form. Information collected automatically: basic technical data such as your IP address, browser type, device, and the pages you visit, gathered through cookies and similar technologies to operate and improve our site.

How We Use Your Information

To schedule, provide, and follow up on heating and cooling services.
To respond to questions, estimates, and service requests.
To process job applications.
To send service reminders, offers, and updates you've asked to receive.
To operate, secure, analyze, and improve our website and business.

Cookies & Tracking

Our website uses cookies and similar technologies for essential functionality, to remember your preferences, and to understand how the site is used. You can control cookies through your browser settings and through the cookie banner shown on this site. Disabling some cookies may affect how parts of the site work.

These are the tools this website actually uses:

Google Tag Manager and Google Analytics 4 (Google LLC). These measure site traffic, such as which pages visitors view and how they got here. Analytics cookies are set only under the consent state described below.
Website optimization script from our website vendor, CI Web Group, loaded through Google Tag Manager. It adjusts on-page content and does not collect payment information.
Google reCAPTCHA Enterprise (Google LLC). This protects our forms from spam and abuse. Its use is subject to Google's privacy policy and terms.
Google Maps and Google Fonts (Google LLC). The embedded map on our contact page and the typefaces on this site load from Google servers, which receive standard technical data such as your IP address.

We do not run third-party chat widgets or advertising pixels on this site today. If that changes, we will update this policy.

Text Messages (SMS)

If you provide your phone number and opt in, we may contact you by call or text about your service request or appointment. Message and data rates may apply. Consent to receive texts is not a condition of purchase, and you may opt out at any time by replying STOP. We do not share mobile opt-in data with third parties for their own marketing.

How We Share Information

We do not sell your personal information for money. We share it with service providers who help us operate, such as scheduling, website and form processing, and our financing partner (Synchrony) when you choose to apply for financing. We share only what those providers need, or what the law requires. Under California law, the use of analytics cookies can count as "sharing" personal information for cross-context behavioral advertising. You can opt out of that in the Your Privacy Choices section below.

Payment Security

This website does not collect or store credit card or debit card numbers. We never ask for card details through our website forms. If you apply for financing, the application runs on Synchrony's own secure system, not ours. Payments for completed work are handled at the time of service through standard, secure payment processing.

Data Retention & Security

We keep personal information only as long as needed for the purposes described here or as required by law, and we use reasonable administrative and technical safeguards to protect it. No method of transmission or storage is 100% secure.

Your Privacy Rights

You may opt out of marketing communications at any time. Depending on your state of residence, including Minnesota residents under applicable state law, you may have the right to request access to, correction of, or deletion of your personal information, and to appeal a decision about such a request. To exercise these rights, contact us at Service@midlandhtg.com or (612) 869-3213. We will not discriminate against you for exercising your rights.

Your Privacy Choices

Your California Privacy Rights: Do Not Sell or Share My Personal Information

This section is for California residents and explains your rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

We do not sell your personal information for money. Our website does use Google Tag Manager and Google Analytics 4, listed in the Cookies & Tracking section above. Under California law, this kind of analytics and advertising cookie activity can count as "selling" or "sharing" personal information for cross-context behavioral advertising. Because of that, we give you a clear way to opt out.

How to opt out of the sale or sharing of your personal information:

On this site: choose "Decline optional" on the cookie banner. Only necessary cookies will run. Your choice is saved and applied on return visits. To change a saved choice, clear this site's cookies and site data in your browser and the banner will ask again.
Global Privacy Control (GPC): we honor the GPC browser signal as a valid opt-out. If your browser sends GPC, analytics and advertising storage is denied automatically on this site.
By phone or email: call (612) 869-3213 or email Service@midlandhtg.com and tell us you want to opt out.

As a California resident, you also have the right to:

Know and access: request the categories and specific pieces of personal information we have collected about you, where we got it, why we collected it, and who we shared it with.
Delete: request that we delete personal information we collected from you, subject to legal exceptions.
Correct: request that we fix inaccurate personal information.
Limit use of sensitive personal information: we do not collect sensitive personal information through this website beyond what you choose to type into a form.
Non-discrimination: we will not deny you service, charge you a different price, or provide a different level of service because you exercised any of these rights.

To make any of these requests, call (612) 869-3213, email Service@midlandhtg.com, or write to Midland Heating & Cooling, 4804 Park Glen Road, St. Louis Park, MN 55416. We will verify your request using the information you provide and respond within the time the law allows. You may use an authorized agent to submit a request on your behalf.

Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect their information.

Changes to This Policy

We may update this policy from time to time. The "effective date" above reflects the most recent revision.

Contact

Midland Heating & Cooling, 4804 Park Glen Road, St. Louis Park, MN 55416. Questions or privacy requests? Call (612) 869-3213 or email Service@midlandhtg.com.